How much of what we call intelligence is just routine work?
And if automating the routine does not replace your creativity, what does that say about the people whose work disappears anyway?
Not everyone will make it through this transition. The ones who do will not be the ones who resisted the tools. They will be the ones who had something real to do once the routine was out of the way.
Free. No credit card.
The question worth sitting with
When everyone has access to the same answers, what separates the people who thrive?
It will not be who knows the most. Generic knowledge is becoming cheap. The person who memorised the process manual is not more valuable than the person who can rewrite it.
What remains expensive is judgment. Taste. The ability to look at a messy situation and decide what actually matters.
Creativity is not a nice-to-have. In a world where execution is abundant, it is the only thing that justifies your seat at the table.
The uncomfortable part is that not everyone has it. And most people have never had to find out, because the routine kept everyone busy enough that no one had to ask.
What we offer
frictiion is for the people who are already asking these questions, and want to start building the things that only they would know to build.
Newsletter
A regular publication on what this shift means for people doing real operational work. Not hype. Not reassurance.
Tutorials
Step-by-step guides to building internal tools with AI. Practical, specific, written for operators not engineers.
Blog
Longer thinking on creativity, judgment, and what happens to the workplace when the routine is no longer the bottleneck.
The people who figure this out early will have an edge. The rest will catch up eventually.
Follow along for free. We publish when we have something worth saying.
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