About

There is a question worth sitting with for a moment:

How much of what we call knowledge work is actually just moving information from one place to another?

Not all of it. But more than most people would like to admit. The meetings to align on things that were already clear. The reports no one reads but everyone has to write. The tools you need that no one has time to build for your edge case.

Most operators are not blocked by creativity. They are blocked by execution. They know what needs to happen. They just cannot make it happen fast enough, or cheaply enough, or without depending on someone else's priorities.

That is the friction this is named after.

AI is dissolving a lot of that. Not all of it, and not without new problems of its own. But for the first time, the person who understands the workflow can also be the person who builds the tool. Those two things did not used to go together.

Not everyone will take that opportunity. Some will wait to see what happens. Some will decide the routine was the job. And some will realise they have been waiting years for exactly this, and they will get to work.

frictiion is for the third group. Guides, tutorials, and a newsletter written for the people inside the process, not the people who designed the systems.

The question worth sitting with is simple: now that the routine is automatable, what will you do with the time?

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